It's All in the Blend
We are what our name implies - a blend of thinking - simultaneously left & right brained, strategic & creative, multi-disciplinary, able to add value in numerous business domains.
We maintain a small roster of exceptional clients who value who we are and what we do. In turn, we value them and what they are out to produce for themselves and their companies, and we do all we can to ensure they succeed.
Tom Holownia
Principal & Brand Strategist
Tom has blended the disciplines and lessons of almost 20 years in marketing and branding from both sides of the proverbial client / agency fence. With a Kellogg MBA, he ran a $400M business for Unilever, growing incremental market share in a declining category and winning an Effie Award for advertising effectiveness.
He drove awareness of AirTouch Cellular (now Verizon) to nearly 100% in record time. At Young & Rubicam Advertising, New York, he developed a reputation for being able to tame the most demanding clients, like Andersen Consulting (now Accenture).
Over a five-year tenure, he more than tripled the revenue of Addis, a Berkeley based brand design and consulting firm, was personally responsible for over $14M in billings, and led one of his teams to a Gold Clio Award for package design.
His clients have included Charles Schwab, Nortel Networks and Kraft Foods, to drop a few names. Tom is passionate about brands and sincere in his efforts to help his clients do the right thing.
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