Hunter Paine Enterprises, Lexite
Brand Strategy, Brand Architecture, Brand Identity,
Stationary System, Sales Collateral, Promotion Items
& Building Signage
With a brand essence of "Rugged Intelligence," Lexite's RFID wood replacement offer lives up to the brand's promise of, "Stronger. Smarter. Lighter - Better."
Instantly recognizable, the brand voice accommodates strict workplace requirements while being flexible enough to allow for the differentiation of "dumb" and "smart" pallets in the brand's overall architecture.
"Your approach is more thorough than what I've seen from larger firms." Art Roth, President, Hunter Paine Enterprises
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