iScribe
Brand Strategy, Brand Architecture, Naming, Product Nomenclature, Corporate Identity System, Sales Collateral, Packaging System
Using PDA technology, iScribe's mission was to eliminate the human error from prescription writing. The mark combined a typeset "scribe" with the more human and fluid "grafitti" writing required by PDAs. The Master Brand approach used in the product nomenclature system assured that all equity would accrue to iScribe.
"My team doesn't make a move without talking to Tom first."
David Levenson, CEO, iScribe
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