"Why You?" Crafting Powerful Stories to Capture the Customers You Want!

The Economist magazine recently declared, the customer has the power ... and the choice. They're also drowning in information and communication, as companies compete for a share of their minds and wallets.

BrandWeek puts it at 3,000 messages - per day! And then there's the rest of their life competing for their attention - career, family, etc.

So, "Why you?" Why should they listen to you?

Unless you have a clear, concise, compelling and credible story to tell, you'll find yourself power-less instead of POWER-FULL!

In this engaging talk, Tom shares his own stories, 20 years of marketing and branding experience, and some tools used successfully with clients like Charles Schwab, Nortel Networks, Accenture and others, to define who they are, what they do and why it matters - to their customer.

For more information, contact Tom Holownia at Blended Thinking - 925.551.7909 or

Events

SF / IABC - The Commonwealth Club
San Francisco, CA
Thursday, Oct. 12, 2006


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