Tools & Texts
"10 Ways to Stay On Strategy & On Brand"
| 1. |
Your positioning in the market must be Relevant, Credible, Differentiated and Sustainable.
|
| 2. |
Effective messaging is:
(1) Clear
(2) Concise
(3) Consistent
(4) Compelling
|
| 3. |
Brand Brief. Develop a Brand Brief / Summary … more
|
"What Every Creative Wants You to Know"
| |
Clearly Define the Objective - Creatives want a clearly defined objective to apply their talents and energy toward. A clearly defined creative brief and focused set of objectives set the foundation for successful and effective linguistic and graphic communication.
|
| |
"I'll know it when I see it." - Creative / Design is not a tool to reveal a strategy. Creative / Design is used to articulate a concise idea for a specific result. A Creative will show it when they hear it! more
|
"Tom Holownia Quoted"
Well Suited
Baltimore Sun, November 29, 2006
AT&T Bets Its Brand is More than Nostalgia
The New York Times, July 21, 2006
|
