The "Why You?" Workshop
Crafting Powerful Stories to Capture the Customers You Want!
Companies and people frequently fail to speak to their customers, partners and employees from a perspective of what the listener cares about, and in language that is clear, concise, compelling and credible to them. They lack a powerful story with which to attract and retain the customers they want!
In these tailored workshops, individuals and teams distill and clarify their stories, so they can attract and retain the internal or external customers and partners they want, build identity in their organizations, align and focus their teams, etc.
What you'll learn and tools you'll use:
| - | The Conversation Cascade™ - what they're listening for and what they care about |
| - | Associative Language - digging deeper |
| - | The difference between what you do and how you do it |
| - | An evaluation framework to open conversations that improve internal and external communication, buy-in, ownership and morale |
| - | How to show up, listen and move differently to attract your customers and partners - whoever you deem them to be |
| ...and much more!
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"I especially liked [Tom] Holownia's 'Game,' where participants tried to answer the cascading questions, and his pointed inquiries that helped them drill down to their core message. Nice!"
Cathy Chatfield
CC-Tnewsblog and Workshop Attendee
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